You all maybe wondering who is Mr.Jack Frost indicated on the header of the blog. Jack Frost is the Atlus company mascot. He originated supposedly from a Viking folklore as an elfish creature which represent snow and winter. He's included in a number of Atlus games especially Shin Megami Tensei series, even have their own game called Jack Bros.Altus made dolls and collectables of the mascot and introduce others so called relatives like King Frost, Pyro Jack, Black Frost to name a few. This is a good marketing strategy which broaden their brand recognition.
Tuesday, March 10, 2009
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